Outline of Marketing

Product Description Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual's or group's needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and sales. Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of
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